In 1953 Lena Bell opened a small carry out pizza shop on Albert Street in Youngstown, Ohio serving only pizza. The shop was an instant success. The quality of the homemade dough and sauce combined with the finest meats and cheeses available set Belleria apart from any other pizza place in Youngstown. Within four years the word was out and the small shop on Albert Street could not handle the demand for this product. In 1957, with the help of her daughters Phyllis and Rose, Lena Bell moved Belleria to Logan Ave. The new location on Logan Ave was large enough to hold the equipment needed to meet the needs of their volume and also offered tables for a dining room. It was at this point that the true legacy of Belleria began. Within five years Belleria opened their second location in Cornersburg, on the west side of Youngstown. This was only the beginning of Belleria’s expansion. In 1971 the business was handed down to Lena Bell’s grandsons. The grandsons had always dreamed that one day Belleria would be the most recognized name in pizza and Italian excellence.
Today the grandsons prepare her Italian specialties with the same precision. Grandma always told them when you have a recipe for success you stick with it and never sacrifice quality.
Belleria Pizzeria is one of the most well known and loved Italian restaurants in Northeast Ohio. The Belleria Name has branched out with 16 locations in Mahoning and Trumbull counties, and two locations in the Columbus area.
We have been excited about our growth since we began franchising in 1999. Join our family and help create a successful franchise for us and your family. We want to have a franchise operation with the same homemade quality we started with.